What I learnt from my first UX design of a dating app prototype

Photo by freestocks on Unsplash

What sparked this

As part of our capstone project, we were required to do an analysis of a hi-fidelity prototype of a mobile app. Romantic relationships, in particular, how people meet and fall in love, have always fascinated me. With this in mind, I decided to work on a hi-fidelity prototype of a dating app.

Challenge

The goal was to create a dating app which focuses on connecting singles seeking serious relationships with potential matches who share the same motivation as them.

Current Local Dating Scene

User Research

I conducted interviews with 10 single friends who have been using dating apps for the past few years and are seeking serious relationships.

The purpose of the interviews was to get their thoughts on the current pool of dating apps (what they like and dislike about them), qualities/traits they are looking for in their soul mate and challenges they face when searching for the right one.

Based on their responses, I recorded them as user stories in Trello and grouped them under relevant categories.

Interview Insights

  • Wide pool of dating apps out there yet there doesn’t seem to be an app which only caters to singles seeking serious relationships.
  • There should be a bigger variety of matches on dating apps to prevent the same match from popping up twice on a person’s screen.
  • For some singles who are averse to awkward first dates, they have shared that they are open to going on double or group dates.

Hello Koalaty Dates, Goodbye Hookups

It inspired me to come up with a dating app prototype which is only targeted at singles seeking long-term relationships. To help bring them a step closer to achieving this goal, singles could either choose to pursue single or group dates.

I named the dating app Koalaty Dates to get the message across that this platform was intended to enable singles to make meaningful connections. Pun aside, I used koalas because they are typically known to stir warm, fuzzy feelings in people (which is similar to how one feels when they fall in love I reckon!).

User Personas

User Persona 1
User Persona 2

High-Fidelity Prototypes

Usability Testing

At the same time, I also sought feedback on the appearance and design of the app. Based on the feedback provided, this gave me an opportunity to assess what other features could be included to improve the app and enhance the user experience.

Here’s the feedback I got from users:

Personal Reflections

  1. It helps to focus on getting feedback from users to understand the problem before trying to provide solutions and produce multiple designs.
  2. It has sparked my interest in UX design because I have always been curious about existing social problems and how we can solve them.

Arts Publicist by day, Content Designer by night. I enjoy creating user-friendly content for digital products.